AUCTION SERVICES
Auction Concepts, USA marketing assignment.
The marketing assignment is:
1) To attract the maximum number of potential buyers to the auction using the most effective media.
2) To inform the market of the availability of the properties and the
opportunities they offer
3) To arouse the interest and convert this interest into sales.
4) To return the maximum value to the client.
Auction Concepts, USA provides marketing services.
Through a well orchestrated advertising campaign that’s vital to the successful disposition of assets through the Auction Method of Marketing.
Through innovative techniques such as:
Our Unique Liberty Bidding or Freedom Bidding Systems.
The Buyers Premium
Tract Division Schemes
With our attention to detail when setting up for sales, displaying sale items; whether personal property items, farm equipment, antiques, collectibles, etc.
Through the use of our own blue and white 30 x 60 tent which draws attention to the “Big Event”.
Our sound system, lighting system, and other support equipment.
Through our auctioneers who are second to none in marketing and selling real property at auction.
Our professional ad designers develop brochures and ads that have won National and State awards. Not to mention bringing out the bidders.
We are able to do targeted mailing with our over 15,000 person database. We maintain our database of clients to quickly announce upcoming auctions.
Auction Concepts, USA provides effective advertising and promotion.
The goals of the advertising and promotion program are to arouse interest, to stimulate thinking about the property without the inhibiting information of a fixed price, to maximize the attendance at the auction, and to increase the value of the bidding.
The marketing campaign begins approximately three to four weeks in advance of the auction.
Auction Concepts, USA terms of auction.
We recommend that on the day of the auction, that fifteen percent of the contract selling price on each tract be required as a down payment, with the balance of the purchase price due and payable at closing. The closing shall be on or before 30-45 days from the date of the auction.
A non-contingent purchase contract is to be signed by the successful bidder and the property will be sold “AS IS” with all inherent faults, should any exist.
Auction Concepts, USA provides technical services.
Working in conjunction with surveyors to maximize the effectiveness of tract divisions.
Working with attorney’s when dealing with legal problems. Those areas where the problem may lie outside our realm of experience and knowledge.
Working with EPA officials and environmental specialist to ensure good and safe environment.
Working with financial institutions for assistance in quick and problem free closings when all possible.
Working with Commercial Real Estate Experts when dealing with Zoning Issues.
Auctions Concepts, USA provides office and clerical services.
Through highly trained, motivated and friendly office personnel.
With the latest in electronic and computer equipment for assistance and field backup.
Accounting and bookkeeping services for a complete and accurate accounting of all sales transactions.
Auctions Concepts, USA believes in accountability.
The Seller shall receive a complete accounting of all income and expenses related to the auction.
Examples of all advertising and copies of expenses will be furnished to the seller after settlement.
Auctions Concepts, USA uses innovative fee structures.
We use an innovative technique referred to as the buyer’s premium, which allows the purchaser to share in the expense of the auction.
A seven percent buyer’s premium to be paid by the buyer will be the total remuneration for our services.
Auction Concepts, USA makes the auction happen!
Auctions do not just happen. All aspects of the auction must be thoroughly considered to establish a positive environment for both the sellers and the potential purchasers. Our staff of highly trained full-time auction professionals will ensure that every detail, small or large, is handled in a professional
manner.
An auction will produce the maximum selling price because of these factors:
► Forced-Market Reaction due to the predetermined Sale Date.
► Seller-controlled terms of this transaction.
► Target Marketing
► Innovative Sales Techniques
► Importance of time value of money.
Not only will the auction obtain willing buyers, it will obtain the best of all willing buyers in the marketplace, due to the competition created in the auction method.
We believe that our experience, thoroughness, open communication, and professionalism sets us apart, a distinct advantage to the seller.
